VERIZON
I worked on several campaign and design systems for Verizon
during my time at Publicis Network Agency. One of the campaigns
I’m most proud of is the platform we created to help educators and
small business owners accelerate digital inclusion.
We began our journey with a straightforward yet impactful design
for a T-shirt, embodying the spirit of our mission with the catchy
motto: "The Most Helpful T-Shirt in America."
This T-shirt serves not just as an article of clothing, but as a symbol
of support and assistance, resonating with the values we stand for.
Design systems, brand platforms, campaigns, visual language, photo shoot direction.
T-Shirts have become a movement.
To launch this platform, we developed a comprehensive manual and toolkit designed to support “The Most Helpful Campaign in America.” This resource is an essential guide for partner agencies involved in the campaign, equipping them with the necessary tools to create a unified and consistent brand experience across all platforms and interactions.
The toolkit includes detailed guidelines that align with the established Verizon brand style, ensuring that all visual elements and messaging are cohesive and reflect the brand's integrity. It covers various components such as logo usage, color palettes, typography, and messaging frameworks, enabling agencies to communicate the campaign’s core objectives effectively.
Plataform.Social. Website.Campaign
Design System
Style Guidelines
Style Guidelines System
Credits: Tony Rhi.