SOFIA COPPOLA
SELECTED WORK

Director, artist and businesswoman.

I was tasked with creating a brand identity, and digital eco systems, along with social, billboards, packaging and anything else this mercurial genius would think of.

Sometimes on a whim.

And remember, she wouldn’t tell us what she was looking for or what she really wanted her brand to be about.
So we started sceretly gleening
anything we could find about her.
From friends, colleagues, and the internet.

She liked, neon, bubbles, hearts, palm trees, chinese porcelain, nouvelle cuisine,
the Contax T3 snapshot camera and flourescent camera tape.

Which is what we built her brand identity on.
A dreamlike glimpse into Sofia Coppola’s mind. Nervously presenting it to her she took it all in without saying a word.

Then after a pause of what felt like a month and a half although in reality it was no more than a couple of seconds, she said she loved it and started spitting out ideas for what we could do within the framework of this brand.

Brand campaign for social, digital and OOH. design identity systems, apparel
new product concept and development.

Credits: Sofia Coppola.