COLAB REDBULL.
BALL



Concepting packaging design using the newest printing technology from Ball.


Credit: Sarah Garman, BALL LAB STUDIO.



1.Dynamark®

Printing technology that addresses the megatrend of individualization.


Cuban8 Limited edition can
[upside down can]








2.Dynamark.II®

Mass customization in can, makes production at reasonable cost.


We’ll print the human but aspirational reasons we allreach for a Red Bull.
These ‘Red Bull reasons’ make the can more meaningful and reinforce Red Bull as the drink of athletes, mathletes, and all of us in between. We also create opportunities for user generated content and the creation of custom cans.







We use the can to create a global game where a series of codes become mental challenges for drinkers. 



Dechipher Redcode : where is the smallest bridge in the world?





We use the can to create a global game where a series of coordinates become a challenge to capture the flags left there. it’s proof positive we vitalize the body.








3.Cameo®

Cameo extends the can’s 360-degree billboard to the top of the package, further increasing brand visibility and offering exciting new possibilities for contests, special promotions and limited-edition packaging.


We inspire the competitive spirit 
in our drinkers by creating the smallest game in the world – marked by a bullseye.









We use the top of the can as a makeshift sundial. A lifted tab casts a shadow and markings around the circumference of the can to help drinkers track the extreme sun hours.











We leverage our GoPro partner-ship to find and print photos taken by
“GoPro Max Lens Mod”
on the top of the can.










4.Thermochromic

Thermochromic ink changes colour as soon as the ideal drinking temperature is reached.


We build on our three-step process that moves from faded when warm to vivid when cold. When the cans empty and warm, memory ink reveals two prominent recycle symbols.



                             





A familiar cartoon communicates when it’s time to drink Red Bull and when it’s time to recycle the can. When the can goes from its initial warm state to cold,
our hero gets his wings. When the can is empty, our hero gets something else:
a halo and a please recycle message.


                    