We're done with Pause.We’re on NO PAUSE now.
The NO PAUSE project started because we wanted to create a way for men specifically black and brown men to give themselves the freedom to enjoy the things that we all love.our mission is to reshape the conversations and perceptions around masculinity and ultimately end the toxicity of “pause culture” that plagues men’s mental health.
The NO PAUSE Project has been chosen as one of @adage's Best DEI Campaigns of 2024!
Visuals and Graphic System, Digital, Branding I.D, Social, UX, AI.
We Made a Game.
While funny the goal of no pause the game is to have players confront the stigmas and societal pressures all men face. because no matter what type of man you are (hetero or gay, trans or cis) you are!
Help players explore the most bizarre and mundane things that men police each other and themselves for every day.
Social.Instagram
Design System
We created t-shirts and merchandise aimed at supporting the NoPause campaign and empowering its message.
We produced engaging social media videos for TikTok and various other platforms.
We have also published a distinctive book entitled Shit, the Pause Shit, which was distributed to influencers.
Additionally, we produced a custom bright pink edition specifically designed for Cam'ron.