NIKE 
Never Done Making
Diamonds Shine.

for nike’s 50th anniversary, we reframed how the brandcelebrates baseball and softball athletes. Instead of looking back on their athletic achievements, we gave them their flowers for the joy and progress they’re bringing to the diamond as they shape the future of the sport in their own unique way.

For our visual language, we created an imperfect linework to symbolize the "work in progress" and the playful disruption that these athletes bring to the rigidity of diamond sports.

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“THE DRIP"

We leveraged the energy surrounding the MLB playoffs to launch “The Drip," a content franchise that provides editorial looks at how Nike MLB players, local fans, and communities are lighting up the diamond.


Vol.1




Vol.2

THE DRIP ASTROS

THE DRIP PHILLIES

KING OF THE DRIP

Visual I.D.

Visual Design explorations.

 NIKE WORK COMING SOON...