The subject of “Megalopolis,” Francis Ford Coppola’s first feature in thirteen years, is time. The movie begins with an image of a large city clock, and Coppola repeatedly invokes time’s relentless forward march. Yet the very nature of the movie, which is by turns aggressively heady, stubbornly illogical, and beguilingly optimistic, is to question our understanding of time as a finite resource. It muses about how we as people—designers, builders, inventors, artists—might succeed in circumventing time and bring about a utopia that resists the natural slide toward entropy.

As a result, we developed seven social campaigns,
including art and graphics, branding, identity, and visual elements.