GLOBAL
AMERICAN
AIRLINES
We wanted to associate American Airline’s new livery design
with a more carefree and pleasant time in travel.
Instead of showing the usual shots of planes flying
or destinations available.
We showed the new tail design flying effortlessly
above beautiful destinations.
In a sense, alluding to a more galamorous time for air travel.
We then thought about what summed up this golden
age of air travel, to us it was the scarves that attendents
wore in the 50s and 60s.
So, partnering with Hermes we decided to create range
of limited edition collectible scarves to represent specific
destinations and that could be bought only if you took
an American Airline’s flight to that place.
Though based on the logo, each scarf would
reflect some influence of the destination.
"World's Greatest Flyers"
Flagship global system
The CEO of American Airlines,
said that he’d been trying to do something with scarves for years but no one had
“got it” before us.
And we weren’t going to argue with the CEO.