SOFIA COPPOLA
SELECTED WORK
Director, artist, and businesswoman.
I was tasked with creating a brand identity, digital ecosystems, social media content, billboards, packaging, Videos, POS, Branding Book, and anything else that might be needed, sometimes on a whim.
The challenge was that she wouldn’t specify what she was looking for or what she wanted her brand to represent.
So, I began secretly gathering anything I could find about her. I discovered that she liked neon colors, bubbles, hearts, palm trees, Chinese porcelain, nouvelle cuisine, the Contax T3 snapshot camera, and fluorescent camera tape. Using these elements, I built her brand identity, which I envisioned as a dreamlike glimpse into Sofia Coppola’s mind.
When I nervously presented it to her, she took it all in without saying a word. After what felt like an eternity,
but was actually only a couple of seconds, she responded by saying she loved it.
Then she started sharing ideas for what we could do within the framework of this brand.
with: Sofia Coppola.
Design and Graphic System, POS, Packaging, Branding ID, Social, UX, Product Development, AI Image, Architectural Design, Photography Stylist, POS, Videos, Naming...
Sofia mini brand book
Sofia mini style guide
Gio bellini. Product Development.
Sofia Rosé. Product Development.
Sofia mini. Packaging.
Photo shoot direction
Photo shoot product direction
Some of the work includes:
Neon
Bubbles
Sofia NEON
Film festival
Recycle
Summer popsicle
Friday night
Pop color
Sofia Archive 25
Apparel for Sofia Coppola
More Sofia work coming soon.