DOMINO’S
Break down your own pizza box!
The Jigsaw Puzzle Box.
Approximately 3 billion pizzas are sold in the U.S. each year.
Yes, pizza boxes can be recycled, but can they be used for composting?
They can be composted, but only if they are broken down into smaller pieces.
To address this, we redesigned Domino’s boxes to serve a dual purpose: they can function as jigsaw puzzles, made from compost-friendly cardboard pieces.
We ensured that all the inks used are 100% non-toxic.
No one wants toxic compost.
Product Development, Experiential Marketing, Packaging, Social, Design System