16X 
SELECTED

FOOD&BEV.
RETAIL



Product Development, Brand's Identity, Positioning, and Consumer Appeal, Packaging, Websites, Digital Touchpoints, Architectural Design, Design Systems. NB.NP.Concepts. 


1.DON JULIO TEQUILA
2.CHICKEN OF THE SEA TUNA
3.HERSHEY’S
4.JELL-O
5.ICE BREAKERS
6.LAY’S
7.TWIZZLERS
8.SHAKE SHACK
9.REDBULL
10.TARGET
11.TRIDENT
12.FRIDAYS
13.CHILLS
14.CHECKERS & RALLYS
15.GOOSE BEER
16.DESIGNATED CRAFT NON ALC.





DON JULIO TEQUILA












VEGGIE TUNA



How do you help one of the biggest players in the canned tuna market, when tuna is being horribly overfished worldwide? You partner with top chefs and food technologist to develop a plant-based canned tuna alternative to sit alongside their other cans.





CHICKEN OF THE SEA RETRO-REBRANDED.






HERSHEYS





JELL-O











ICE BREAKERS









LAY’S







TWIZZLERS







SHAKE SHACK









REDBULL
















TARGET


TRIDENT.packaging









 


FRIDAYS
REBRANDING











CHILI’S






CHECKERS&RALLYS ->rebranding












GOOSE BEER.
ab-inbev



ESOOG = GOOSE



Secret unknowing a craft beer brand ESOOG = GOOSE to unveil during famous U.S. Open Beer Championship.


DESIGNATED CRAFT NON ALC.BEER.
CANADA